We develop Digital Excellence
aided by Innovation.

The most important thing for a business website or application to gain customer's interest and loyalty is to keep customers engaged and connected so that they end up on the page where you want them to be. Our expert team designs such User Interfaces and User Experiences that are user friendly and keep the visitors interested to increase revisits. We provide the most appealing and attractive UI/UX Designs. We create the most interactive and engaging interfaces so that the user enjoys the experience and feels connected. Our strong UI/UX design and development capabilities have helped our clients achieve their business goals and objectives..


UI- User Interface

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing the user experience. We have experience team of UI Designers at IMGNRS.

UX- User Experience

There's a certain amount of terminology used on this site that assumes a level of previous exposure to the roles of a user experience designer (UX designer).

At IMGNRS we have expert team of UI/UX designers. We Believe In Following aspects :
  • Usability (ease of use)
  • Usability (ease of use)
  • Appealing (aesthetically attractive and uncluttered)
  • Engaging (enjoyment of use, encouraging an appetite for repeat use)

We follow fundaments given below

1. Know your user

Your users goals are your goals, so learn them. Restate them, repeat them. Then, learn about your users skills and experience, and what they need. Find out what interfaces they like and sit down and watch how they use them. Do not get carried away trying to keep up with the competition by mimicking trendy design styles or adding new features. By focusing on your user first, you will be able to create an interface that lets them achieve their goals.

2. Pay attention to patterns

Users spend the majority of their time on interfaces other than your own (Facebook, MySpace, Blogger, Bank of America, school/university, news websites, etc). There is no need to reinvent the wheel. Those interfaces may solve some of the same problems that users perceive within the one you are creating. By using familiar UI patterns, you will help your users feel at home.

3. Stay consistent

Your users need consistency. They need to know that once they learn to do something, they will be able to do it again. Language, layout, and design are just a few interface elements that need consistency. A consistent interface enables your users to have a better understanding of how things will work, increasing their efficiency.

4. Use visual hierarchy

Design your interface in a way that allows the user to focus on what is most important. The size, color, and placement of each element work together, creating a clear path to understanding your interface. A clear hierarchy will go great lengths in reducing the appearance of complexity (even when the actions themselves are complex).

5. Provide feedback

Your interface should at all times speak to your user, when his/her actions are both right and wrong or misunderstood. Always inform your users of actions, changes in state and errors, or exceptions that occur. Visual cues or simple messaging can show the user whether his or her actions have led to the expected result.

6. Keep it simple

The best interface designs are invisible. They do not contain UI-bling or unnecessary elements. Instead, the necessary elements are succinct and make sense. Whenever you are thinking about adding a new feature or element to your interface, ask the question, Does the user really need this? or Why does the user want this very clever animated gif? Are you adding things because you like or want them? Never let your UI ego steal the show.

The are many different disciplines that contribute to the user experience of a product as a whole but in the digital design arena the following roles are becoming accepted as the key components in the UI/UX

  • UX Researcher (user analysis & profiling plus other insight gathering and planning activities)
  • Information architect (page/content groupings, hierarchy, placement)
  • Interaction designer or UI designer (related but not the same interface creation focused roles)
  • Visual designer (brings the interfaces to life from a aesthetic/brand/creative perspective. Some overlap with UI designer)
  • Usability testing expert (ideally provides a continuous user feedback loop allowing timely updates to design thinking)
  • The structure principle. Your design should organize the user interface purposefully, in meaningful and useful ways based on clear, consistent models that are apparent and recognizable to users, putting related things together and separating unrelated things, differentiating dissimilar things and making similar things resemble one another. The structure principle is concerned with your overall user interface architecture.
  • The simplicity principle. Your design should make simple, common tasks simple to do, communicating clearly and simply in the users own language, and providing good shortcuts that are meaningfully related to longer procedures.

The visibility principle. Your design should keep all needed options and materials for a given task visible without distracting the user with extraneous or redundant information. Good designs dont overwhelm users with too many alternatives or confuse them with unneeded information.

  • The feedback principle. Your design should keep users informed of actions or interpretations, changes of state or condition, and errors or exceptions that are relevant and of interest to the user through clear, concise, and unambiguous language familiar to users.
  • The tolerance principle. Your design should be flexible and tolerant, reducing the cost of mistakes and misuse by allowing undoing and redoing, while also preventing errors wherever possible by tolerating varied inputs and sequences and by interpreting all reasonable actions reasonable.
  • The reuse principle. Your design should reuse internal and external components and behaviors, maintaining consistency with purpose rather than merely arbitrary consistency, thus reducing the need for users to rethink and remember.

Techniques We Use At IMGNRS

Consistency, consistency, consistency.

I believe the most important thing you can possibly do is ensure your user interface works consistently. If you can double-click on items in one list and have something happen, then you should be able to double-click on items in any other list and have the same sort of thing happen. Put your buttons in consistent places on all your windows, use the same wording in labels and messages, and use a consistent color scheme throughout. Consistency in your user interface enables your users to build an accurate mental model of the way it works, and accurate mental models lead to lower training and support costs.

Set standards and stick to them.

The only way you can ensure consistency within your application is to set user interface design standards, and then stick to them. You should follow Agile Modeling (AM)s Apply Modeling Standards practice in all aspects of software development, including user interface design.

Be prepared to hold the line.

When you are developing the user interface for your system you will discover that your stakeholders often have some unusual ideas as to how the user interface should be developed. You should definitely listen to these ideas but you also need to make your stakeholders aware of your corporate UI standards and the need to conform to them.

Explain the rules.

Your users need to know how to work with the application you built for them. When an application works consistently, it means you only have to explain the rules once. This is a lot easier than explaining in detail exactly how to use each feature in an application step-by-step.

Navigation between major user interface items is important.

If it is difficult to get from one screen to another, then your users will quickly become frustrated and give up. When the flow between screens matches the flow of the work the user is trying to accomplish, then your application will make sense to your users. Because different users work in different ways, your system needs to be flexible enough to support their various approaches. User interface-flow diagrams should optionally be developed to further your understanding of the flow of your user interface.


“We really appreciated IMGNRS’s hands-on approach as well as their ability to contribute not just with design but with the overall idea of the project.”