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In the field of Web design and development, were quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? Or is there another option?


Responsive web design represents a fundamental shift in how well build websites for the decade to come. Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).
Responsive Web design is the approach that suggests that design and development should respond to the users behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the users preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

The following things need to be considered
  • Time & Money
  • Older Browsers
  • Performance
  • Content
  • Website vs. Web App
  • Design/Development Process
Best Practices
  • Content Check
  • Start Small (Mobile First)
  • Exit Photoshop, Enter Browser
  • Make It Modular
  • Always Be Optimizing
Responsive web design features

By essentially giving a custom solution for each mobile platform, responsive website design makes for a better user experience on a wider range of devices. There are a lot of features of perfect responsive web design which are very helpful for everyone.

Some of the most common features of best responsive web design are mentioned below.
  • Different Screen Sizes
  • Adaptive Layouts
  • Pick & Choose Content For Different Devices
  • Improved Accessibility
  • Search Engine Friendly
  • Less effort
  • Smooth User Experience
  • Accumulated Sharing
  • User friendly
  • Search Engine Optimisation (SEO)

Advantages of Responsive Design:


It is important that the content can flow and adjust according to the space. Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web designs fluidity achieves the same result with website content on a device screen.

While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favourite device.
Excellent User Experience & User Friendly
Cost Effective
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic dont offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competitions website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device
Recommended by Google

With 67% search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

Very Easy to manage and handle
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smart phone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word nearby in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords cant be incorporated into a responsive design site as well.
Responsive website design Company
Are you looking for a company who can offer a quick responsive website design in Pune or Mumbai? We at IMGNRS offer the best designs for mobile friendly website and ensure that your website is upgraded to the latest trends. So if your business needs a mobile compatible website, we can help in following areas -
  • Responsive website development and design
  • Mobile optimized websites
  • Mobile compatible ecommerce designs
  • Mobile website app designs
  • Smartphone compatible websites
  • Tab compatible websites
  • HTML 5 website design
Why Choose Us?
IMGNRS has been one of the best companies to offer responsive web design in Pune and Mumbai. We have a lot of new mobile compatible sites designed and added to our Web portfolio. Our designing and development teams in Pune and Mumbai are well trained to offer responsive website design services and convert existing website to mobile friendly websites. At IMGNRS our aim is to ensure that your website grows with the new trends and is converted to a mobile and tab compatible website. Our website design team will guide you with requirements for how to make responsive web design and implement changes.

“We really appreciated IMGNRS’s hands-on approach as well as their ability to contribute not just with design but with the overall idea of the project.”