Here are some of the key benefits of SEM.

• You will drive targeted traffic to your site 24/7. When your website is visible on search engines, your business will receive traffic every hour of every day. Focusing on an exact customer base, SEM will place your product or service in front of prospects at the time that they are searching for it. Search engine is the number one traffic referral source for most websites.[3] There are millions of searches every day for products, services and other information. Search marketing brings you more targeted audience.
• Its cost effective. When you compare SEM to other advertising media, its certainly more cost effective. Any company should generate a positive return on investment. The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. Its also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.
• Its quick to implement! After an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once its up and running, traffic will be attracted to your website within hours. It may take a few months for the campaign to have a significant effect, but the initial setup can be done in a short amount of time. SEM is measurable and flexible. SEM can provide extensive data on the responses to your campaign, meaning theres a high level of analysis to support and develop the campaign. The campaign can also be adjusted in response to the results that youre finding, making it a very flexible form of advertising.
• You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand.If searchers see your website often, they will remember your brand. Even if they dont need your product or service now, they will think about it in the future when they do.